By clicking the "Submit" Contributor: Gloria Omale. The coronavirus crisis has had a profound effect on every area of retail and consumer behaviour, turbo-charging some trends and creating some completely new behaviours. Viya is China’s star saleswoman with a … The data, from a nationally representative survey of 1,000 working age consumers, was presented in a recent webinar, hosted by Campaign's commercial editor Suzanne Bidlake, alongside Charlotte Langley, brand & communication director at … By continuing to browse the site you are agreeing to our use of cookies. Equality — “I strongly believe that all people should have equal opportunity and equal access in all areas of life” — is now the value with which the highest number of U.S. consumers identify. Consumer industry trends will focus on Innovative processes, like click and collect (or curbside pickup). 04 It’s a kindness magic. 2021 flavour trends. The colossal story of 2020 is a global pandemic that has left the world in a fragile and uncertain state. New tech. Each of these consumer profiles are characterised by a unique set of attributes and demands, and businesses must evolve to deploy bespoke strategies tailored to suit each consumer type. To do this successfully, it is crucial to stay on top of the latest industry trends that will shape consumer behavior in the upcoming year. Related tags: FMCG Gurus, consumer behaviour, Trends, 2021, coronavirus, Health and wellness, Transparency, Functional foods After one of the most turbulent and unpredictable years in modern history, focus will undoubtedly be on the impact that COVID-19 has had on consumer attitude and how new behaviours will evolve in a new year of hopeful recover. Consumer trends. Download. 6 Direct to Consumer Trends for 2021, Part 1. by: Joshua Weinreich | December 14, 2020. With more and more business switching to online, SEO is becoming increasingly important. Gartner Terms of Use Gartner research on consumer trends captures the most important shifts in consumer behavior, attitudes or cultural experience to provide marketers with a valuable reading of the consumer zeitgeist going into 2021. Consumer confidence rises in time for Christmas, Retail Horizon: What a post-pandemic consumer outlook means for retail, Data: Waitrose tracks online grocery first-timers and changing tastes. New consumer behaviors provide opportunities for growth through the holidays and into 2021. menu. Learn more and read our policy. Video Webinars Start A Business Subscribe Books. By continuing to use this site, or closing this box, you consent to our use of cookies. 05 A green awakening. The colossal story of 2020 is a global pandemic that has left the world in a fragile and uncertain state. December 2, 2020 Given the growing importance of equality, inclusion and diversity, marketers need to review both short and long-term brand and communications strategies and realign themes to leverage consumers’ increased focus on social justice and civic engagement. So, what retail trends could we expect heading into 2021? The Big Question: Should consumers be given spending vouchers to boost high streets? “Now is the time for marketers to lean into the aspects of their brand values that support consumers’ self-protective instincts.”, Read more: How to Stay Relevant to Consumers Through Uncertain Times. View full description > *.. Verify Your Email Address. Marketers should also emphasize the aspects of their brand values that speak to social justice or empower consumers’ participation in civic dialogue and expression. 01 There’s no place like home. This attitudinal gap will be very challenging for marketers, especially those who need to connect with large swaths of consumers. Pre-pandemic, U.S. consumers were living in a primarily and increasingly outward-focused culture, defined by in-person experiences, often in public, and shared with family, friends and strangers. “Ingredients that promote gut health, improve hydration and have anti-inflammatory properties will be in the spotlight," predicts Imbibe. Top UK Consumer Trends for 2021 This report contains fresh data from 1,000 UK consumers exploring how COVID-19 has changed what Brits want to hear from brands. Search Engine Optimisation (SEO) is constantly changing, with Google’s algorithm’s updates and evolving consumer trends … The pandemic and its accompanying economic and societal crises have fundamentally rewired the way consumers live. We require that you verify your email address prior to updating your account. Gartner Terms of Use Bold predictions for the media and entertainment industry. But what other digital marketing trends will be making waves in the coming year? These days, consumers are feeling extremely vulnerable in public places and around people outside their immediate households. Higher-income consumers are considering their purchases more carefully, asking, “Is this the best use of my money?” Additionally, higher-income consumers are regulating their spending because they feel guilty, and that sense of guilt is constraining their spending even further. Attitudinal differences between affluent consumers and everyone else are not new. ... 4 Key Trends for Retail Entrepreneurs in 2021 Heading into 2021, consumers are still adjusting to pandemic life. Consumer/Marketing/Brands GWI connects the dots using over 40000 data points on the behaviors and perceptions of internet users around the world to show how Covid-19 has changed how we live and work. Marketing leaders should use these digital commerce trends to meet customer expectations for a more convenient, relevant and streamlined buying journey. Engage B2B Buyers in an Uncertain Environment, Top Consumer Trends for Marketing Leaders in 2020. Home cooking, support for British producers and winter barbecues are just some of the key trends highlighted in Waitrose’s 2021 food and drink report. In 2021, we will move beyond the haze of crisis mode and start to see the new patterns of economic, social, and cultural order that are being forged in the heat of current crises. Heading into 2021, consumers are still adjusting to pandemic life. Speaking at the virtual Gartner Marketing Symposium/Xpo®  2020, Kate Muhl, VP Analyst, Gartner, said, “How long consumers think it will take to get back to normal isn’t at all material to how long the pandemic will last, but it is an important metric for marketers thinking about what’s on consumers’ minds and what they’re getting mentally ready for.”. Privacy Policy. Retail … Who will be the retail CEOs of the future? Livestreaming + Shopping = Shopstreaming. For marketing leaders, that means paying attention to profound changes in consumer trends, values, attitudes and behavior, and adjusting brand strategies accordingly. We have selected five key consumer profiles which we believe will be crucial in driving food and drink trends in 2021. Looking towards 2021, we see the emergence of four distinct types of consumer: the Compressionalists, the Kindness Keepers, the Market Makers, and the Cyber Cynics. Strategic report: Nine ways to propel growth in 2021, Retail Horizon: AO and Pret on the power of partnerships post-Covid, Watch: Christmas delivery a major challenge, says The Entertainer’s Gary Grant, Analysis: The great Christmas stock shortage of 2020, Addressing the lack of Black talent in the Tech 100 index – and how to fix it, Watch: Don’t let pandemic divert digital transformation, warns Halfords IT director, Interview: Shopify's Harley Finkelstein – The man powering one million retail websites, Non-essential retail to close in Wales after Christmas Eve, In pictures: The retailers nailing the (Covid) Christmas experience, Roger Wade: ‘We need to level the playing field between online and high street’, Face time: Steve Murrells on climate change, collaboration and Christmas, In pictures: Selfridges’ ‘greenest ever’ Christmas shop, Leading retailers pledge to take action on diversity and inclusion in 2021, Seven steps to become the leader colleagues and customers demand, Dave Lewis: ‘Doing good is good for business – but we need to do better’, Watch: Consumers want retailers to capture data, says former Figleaves boss, Watch: Discovery commerce will take online retail to ‘next level’, says Facebook, After a defining year, retail will emerge stronger in 2021, Copyright © 2002-2020 Ascential Information Services Limited, Two free article views per calendar month on Retail-Week.com, Detailed analysis of current trends and events, In-depth reports, videos, interviews and much more. Looking ahead to 2021, Retail Week considers some of the trends that may emerge. button, you are agreeing to the This site uses cookies. Marketing leaders must stay alert to these trends to shape consumer culture in 2020. 06 Coming of age. At the same time, AR … Sixty-four percent of consumers responding to the 2020 Gartner Consumer Behaviors and Attitudes Survey believe they are at risk of exposure in public places, and 77% say that socializing the way they did pre-pandemic is no longer comfortable. Sorry, No data match for your criteria. Here are 9 emerging trends in consumer behaviour for 2020–2021. Here Are the 4 Biggest Consumer Trends to Look For in 2021 Technological advancements and a COVID-driven mental reset are prompting big changes in how customers are making purchasing decisions. The Packer’s Organic Fresh Trends 2021 updates consumer attitudes and purchasing behaviors of U.S. consumers toward organic produce. All rights reserved. "2021 Consumer Trends" View detailed description. and 03 More than lockdown blues. But lack of money is not the key driver constraining spending for affluent consumers. "Continue" For marketing leaders, that means paying attention to profound changes in consumer trends, values, attitudes and behavior, and adjusting brand strategies accordingly. However, the COVID-19 pandemic has accelerated and exacerbated these differences. IDC’s Technology Trends For 2021 VR environments will increasingly be used by online retailers to provide immersive, feature-rich shopping experiences. Google leaders from across EMEA share their predictions for 2021. Reset Your Business Strategy Amid COVID-19, Marketing Organization and Operations Leader, How to Stay Relevant to Consumers Through Uncertain Times, Wooing Back Highly Concerned, High Income Shoppers, 2021 U.S. Consumer Values: Consumers Seek Social Justice and Serenity; Brands Must Respond, Guide to Addressing Cultural Tension Through Brand Activism and Social Cause Marketing. 1 value. “I use Gartner to bolster my confidence in decision making.”. 2021 Lifestyle Trends Lifestyle trends in the past tended to revolve around travel, food and drink, entertainment and fashion. As we head into 2021, mobile market data company App Annie compiled 5 key trends you need to know to build your best mobile strategy during uncharted times. 1. Consumer Trend 2021 Fill the form to get the new consumer insight, and key opportunities to get inspired for the product opportunities, branding, and marketing strategies. Equality’s appearance on U.S. consumers’ list of values is simultaneous with other notable increases in rank for values relevant to consumers’ social justice awakening. Advertisement: Offline Ecommerce. The social justice movement that gathered momentum in 2020 has had a meaningful impact on consumer values in the U.S., including the emergence of a new No. *Note: Some documents may not be available to all Gartner clients. Consumer Trends 2021 Dan Frommer , who many of you likely know from his writing at Recode, Quartz, Business Insider and other places on the web, has teamed up with my friends at Coefficient Capital to create a 120 page report called Consumer Trends 2021. Recommended Gartner client* reading: 2021 U.S. Consumer Values: Consumers Seek Social Justice and Serenity; Brands Must Respond and Guide to Addressing Cultural Tension Through Brand Activism and Social Cause Marketing. and Diversity — “I am always open to ideas, people and cultures that are different from my own” — rose six rank positions, from 39th in 2019 to 33rd in 2020. With this in mind, Kooomo outlines the key trends it expects to see in retail and eCommerce in 2021: More brands will go Direct to Consumer (DTC) More and more brands will experiment with Direct to Consumer eCommerce, as sales are expected to grow by 24.3% this year to $17.75billion. After a full decade atop the rankings of consumer values, loyalty has been displaced in 2020. Rampant politicization in the US and abroad along with ongoing economic uncertainty will aggravate consumer fragmentation and create new strata of consumer division. The 2021 Ford Trends Report examines these changing patterns in consumer behaviour and attitudes around the globe to help decision makers … Each of these consumer profiles has 2-3 further sub-trends which drive their purchasing choices. 6 Digital Commerce Trends for Marketing Leaders. Read more: Wooing Back Highly Concerned, High Income Shoppers. The coronavirus crisis has had a profound effect on every area of retail and consumer behaviour, turbo-charging some trends and creating some completely new behaviours. “This realignment of life isn’t going away anytime soon, so brands need to find ways to meet consumers where they are,” said Muhl. We’ve all been there, watching the latest Netflix series and thinking “damn, that’s a … Equality, data ethics, and reaching the at-home consumer are just some of the topics on marketing agendas for 2021. Being able to quickly modify digital experiences and business structures to accommodate customer needs and provide a consistent user experience regardless of channel will be a competitive imperative moving forward. Privacy Policy. Register today for a taste of our high-quality intelligence and enjoy: Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated. > 6 Direct to Consumer Trends for 2021, Part 1. Shoppers are now open to trying new tech like augmented reality (AR) and virtual reality … To learn more, visit our Privacy Policy. Shoppable TV. Please sign in now if you have a subscription or are already registered with us. 02 All work and no play. As a result, marketers must be prepared to pick a lane, because it will be increasingly difficult to connect with the affluent and everyone else with a single message or a single brand. GWI. Please refine your filters to display data. Looking ahead to 2021, Retail Week considers some of the trends that may emerge. One of the most interesting shifting trends we’ve experienced in retail in the past few years has been the surprising move away from online retailers. The global consumer and marketing trends to know for 2021 - GWI. Don’t miss these essential trends, which will help you plan 2021 marketing campaigns that resonate. Three trends are particularly important for marketing leaders to watch. Inclusion — “I believe equal consideration and inclusion of others advances the culture” — rose seven rank positions, from 26th in 2019 to 19th in 2020. By clicking the Free White Paper: "2021 Consumer Trends" What should brands prepare for in the coming months? We use cookies to deliver the best possible experience on our website. New data from consumer research platform Attest reveals a number of key trends that marketers will need to know as they plan campaigns for 2021. For example, lower-income consumers are much more likely to say they have cut their discretionary spending because they don’t have enough money for nonessential purchases. NCR Predicts Banking Trends for 2021 ... Consumer behaviors will be dynamic into 2021 and beyond. Consumers will continue to seek to improve their health: and in 2021 this will include paying closer attention to macronutrients, maintaining a healthy weight, and choosing products suggested to boost immunity. My friends, family, and colleagues will tell you, I’m ‘that guy.’ Retail-Week.com provides premium, in … Here are some of the top SEO trends to help your site rank higher in 2021. Retail Horizon 2021 – introducing our new strategic toolkit, Deep dive: The new world of work – long-term impacts of Covid on the workforce, Digital Fashion 40: The retailers fashioning an online future, Interview: Fenwick boss on delivering the ‘best Christmas’ despite Covid. A majority of respondents to a September 2020 survey of the Gartner Consumer Community predict that things won’t be back to normal until the fall of 2021 or later. ©2020 Gartner, Inc. and/or its affiliates. Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy. button, you are agreeing to the For insights into other social media trends that will impact in 2021, download the full Social Media Trends 2021 report by Talkwalker. Pandemic and its accompanying economic and societal crises have fundamentally rewired the consumers. The Big Question: should consumers be given spending vouchers to boost high streets the colossal story of is. After a full decade atop the rankings of consumer division challenging for marketers especially... Retail CEOs of the trends that may emerge, or closing this box, you are to! 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